employee training feature
2023
KORN FERRY
NEW YORK, NY
Overview
The Integrated Career Journey (ICJ) project involved transforming a proof of concept into a fully operational, internal learning system for Korn Ferry's global employees. Designed to facilitate upskilling and career advancement, ICJ aimed to make learning accessible, engaging, and aligned with individual career goals.
My Role
UX Designer
Deliverables
Wireframes, userflows & prototypes
Tools
Figma, Maze
the problem
The Integrated Career Journey needed to evolve from a concept into a practical tool for career progression, addressing user engagement and managerial oversight issues.
the process
Developing the Integrated Career Journey
I started with a comprehensive analysis of user behaviors and a study of competitors in the e-learning domain, like LinkedIn Learning and Coursera. This helped in understanding the market standards and user expectations from modern learning platforms.
Based on the research, I identified three main user types – the ambitious 'Go-Getter', the content 'I’m Fine Where I Am', and the exploratory 'I’m Curious'. Each persona was crafted to address the challenge of declining user engagement in learning tracks.
I used these insights, to define the goals for the learning journey:
g.1
Enhance Skills and Career Development
The primary goal was to provide a platform for employees to upskill and learn new competencies, aligning with their career advancement goals or potential pivots in their professional paths.
g.2
Boost User Engagement and Learning Completion
Addressing the issue of diminishing engagement in online learning, the project aimed to increase user interaction and completion rates of learning tracks through personalized and engaging content.
g.3
Provide Insightful Data to Managers
Another key goal was to equip managers with actionable insights into their team members' learning progress, enabling them to offer better support and guidance in their career development journeys.
Conceptualizing and Prototyping
The Proof Of Concept phase involved creating a basic model of ICJ to present to internal teams. This step was pivotal in garnering initial support and excitement for the project.
The initial concept designs for ICJ, featuring the landing page, selection screens, and the envisioned learning journey layout.
Gamification Strategy
Post-feedback, I focused on integrating gamification elements like badge earning to make learning more engaging and rewarding. Here, I provide early concepts wireframes of the gamification elements
Refining the Learning Experience
I worked closely with the data science and engineering teams to ensure learning suggestions were personalized and matched user skill levels and interests. I also developed detailed learning screens outlining user selection of career journeys and interactions with the system.
Iterative Design Process
Based on testing feedback, I iteratively improved the ICJ, focusing on clarifying course recommendations, test interplay, and enhancing video learning experiences.
92%
felt career journey was easy to navigate and understand
77%
found the journey useful for their career development
90%
noted they'd use the feature when ready to pursue their next move, despite not currently seeking new roles
User-Centric Design Iterations
Two rounds of usability testing were conducted, focusing on the intuitiveness and functionality of the system. Feedback from these sessions was instrumental in refining the design.
the solution
Design Outcomes
Created a user-friendly platform with personalized learning journeys, gamification, and managerial oversight tools.
How It Works
Users select career goals, embark on learning journeys, and take skill assessments, with the flexibility to pause or switch paths.
Results and Feedback
The UX Researcher conducted user testing with participants who expressed overwhelming support for the feature.
Next Steps
Implementing features like social media sharing for badges/certificates, creating journey options for current roles, and integrating job application functionalities.
conclusion
The ICJ's transition from a POC to a full functional feature was a resounding success, largely due to its engaging design and user-focused approach. Feedback has shaped future enhancements ensuring ICJ remains a vital tool for career development within Korn Ferry.
